New Look. Same Formula. No more tears®. Gently cleans skin and hair. Milder than any baby soap. Johnson & Johnson. Best for Baby. JOHNSON'S® Baby top-to-toe. wash is a mild all over baby cleansing wash. It is perfect for direct application to skin, for use as a foaming bath and also for washing baby's hair. The unique No More Tears® formula is as gentle to the eyes as pure water. Best for You. Top-to-toe. wash is mild enough even for sensitive skin. Use regularly to gently clean and keep your skin babysoft. Non drying and non irritating. Soap free. Milder than any baby soap. pH balanced. Gentle cleansing for babysoft skin. 8 /10 midwives use JOHNSON'S® Baby on their own children. - Prepare and Use: Directions: Place a small amount on hand or sponge to apply to baby's skin and hair. Lather and rinse. Alternatively, add to running water or swirl by hand in baby's bath. For external use only.