What is this product. ECRU New York Luxe Treatment Shampoo is a luxurious, nourishing cleanser for parched or chemically treated hair. Nutrient rich formulation promotes new cell growth, counters UV damage and provides antioxidant benefits for hair and scalp. Increases moisture, strength and shine. More info: Nutrient rich lather bathes hair in moisture as it cleanses and repairs, leaving hair smooth, full and glossy in perfect styling condition.
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