Introducing the next generation of pure styling! Pure clean is our first naturally-derived styling line with acacia gum for 24-hour, pure performance and ultra-clean hold--whatever your style! What is pure clean smoothing cream. A 98% naturally-derived smoothing cream for all day frizz control with zero heaviness. How does it work. Acacia gum is used around the world for its natural holding properties. These naturally-derived formulas provide ultra-clean hold and pure styling performance.
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