WHY CAVIAR. Caviar, originally known as a culinary delicacy, a luxury craved and served by the elite and Michelin starred, gained a heart healthy reputation with its Omega-3 fatty acids, vitamins and minerals. In turn that has made innovators in the beauty industry question if these bubbling black eggs could be the next big thing in skin care and hair care. Research has shown that caviar is jammed packed with vitamins, in particular, Vitamin A which in relation to hair care, is a vitamin which helps produce healthy sebum, a gland which helps promote moisture to both skin and hair. In addition, fatty acids such as Omega-3 have proven when ingested benefit the strength and shine of one's hair and can help provide an additional coat of moisture. Omega-3's also have anti-inflammatory properties which can help open hair follicles and perhaps promote healthy hair growth. Another vitamin found in caviar is ZInc. which when ingested, when applied topically beauty insiders believe it too can help strengthen hair strands. Combine deeply moisturised, shiny, strong and healthy hair, caviar certainly sounds like a miracle ingredient.
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