Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable colour and long-lasting, crease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System™, a vehicle for colour that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows colour to weave itself through the eyeshadow formula for insane colour payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it’s a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage.