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The Psychology of DesignHow People SeeHow People ReadHow People RememberHow People ThinkHow People Focus Their AttentionWhat Motivates PeoplePeople Are Social AnimalsHow People FeelPeople Make MistakesHow People DecideBibliographyINDEX
Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.