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100 Things Every Designer Needs to Know About People
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Table of Contents

  • The Psychology of Design
  • How People See
  • How People Read
  • How People Remember
  • How People Think
  • How People Focus Their Attention
  • What Motivates People
  • People Are Social Animals
  • How People Feel
  • People Make Mistakes
  • How People Decide
  • Bibliography
  • INDEX

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

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