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100 Years of Harley-Davidson


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* Review coverage guaranteed in motor-cycling press and across a broad range of national press

About the Author

William G. Davidson is the grandson of William Davidson, who with Walter Harley started the company a century ago. Since the early 60s, he has been involved in the design of every model produced and he is unquestionably the protector of all things sacred at Harley-Davidson.


100 years of inspired ad campaigns from Harley-Davidson--a book to entertain Harley fans and collectors of classic Americana alike. 100 Years of Harley-Davidson Advertising takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century. The book revisits famous campaigns, laid out decade by decade, from the "Gee Dad! Buy me a Harley-Davidson" campaign of the 1920s to "I Am Woman. Hear Me Roar" in the '80s, showing how Harley-Davidson has remained in tune with the times--and often ahead of its time. The perfect companion to Willie G. Davidson's 100 Years of Harley-Davidson, this book will become an instant collector's item.

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