Table of Contents

CONTENTS

Acknowledgments xi

Introduction 1

PART A. Before the Conversation: Get Real

1. The Law of Authenticity 8

2. The Law of Self-Image 26

3. The Law of Perception 45

4. The Law of Energy 68

PART B. The Conversation: Always Have It

5. The Law of Curiosity 92

6. The Law of Listening 112

7. The Law of Similarity 130

8. The Law of Mood Memory 145

PART C. After the Conversation: Build Relationships

9. The Law of Familiarity 166

10. The Law of Giving 184

11. The Law of Patience 201

Conclusion: Putting the Book into Action 214

Notes 217

Index 219

About the Author

MICHELLE TILLIS LEDERMAN is founder and CEO of Executive Essentials, which provides customized communication and leadership programs. She is also an adjunct professor at NYU Stern School of Business and a faculty member of the American Management Association. She specializes in enhancing interpersonal communications and has delivered seminars internationally for corporations, universities, and nonprofit organizations including JPMorgan Chase, Morgan Stanley, Deutsche Bank, Columbia Business School, and The Museum of Modern Art.

Reviews

..".a superb addition to your personal library and it would also make a great gift." --Kennedy Reviews

..".basic drivers of likability are the same for most of us...11 Laws of Likability has summarized these nicely...How high would you score on the likability scale?" --Martin Zwilling, Forbes.com

..".not just for people to grow and establish entrepreneur relationship, but also for the jobseeker who struggles with connecting with employers...I highly recommend to buy her book." --The Voice of Job Seekers

..".show readers how to identify what's likable in themselves and create honest, authentic interactions that become 'wins' for all parties involved." --Foreword This Week

"Lederman outlines some ways to bolster your self-image and help you project an authentic image that will attract others and help lead you to the success you desire." --USAToday.com

"Read the essential and timeless wisdom filled book... Liking others, and having them also like you, transforms business into pleasurable personal relationships that benefit everyone." --Blog Business World

"This book is a fit for just about any B2B setting you can think of. Who doesn't want to be perceived as likable." --blogcritics.org

"This book is recommended for professionals who struggle with or dislike networking. A great resource to read and reread." -- Genealogist Quarterly

"While valuable in business situations, the wisdom which the book contains can be applied to any relationship...it's upbeat, supportive, and full of good advice." --Anna Jedrziewski, Retailing Insight