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With hundreds of no-to-low cost marketing ideas written just for salon and spa owners, stylists, estheticians, technicians and other independent beauty pros, the 2014 Marketing Calendar for Salon and Spa is a great marketing resource for any small business or independent beauty pro who wants to ATTRACT, ENGAGE, MOTIVATE and RETAIN more clients in 2014! The new salon marketing ideas in the 2014 Salon and Spa Marketing Calendar start with real marketing statistics and consumer behaviors and then translate those numbers into relevant, applicable business, marketing and promotion ideas that can be implemented by independent stylists as well as small or chain salons and spas.
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About the Author

Elizabeth Kraus owns Be InPulse branding, marketing and design and authors marketing guides and idea books for the professional beauty industry. She has been writing calendars with salon marketing ideas and spa marketing ideas since 2009. In her books, 12 Months of Marketing for Salon and Spa or 365 Days of Marketing (perfect companions to the 2013 Salon and Spa Marketing Calendar) you'll find the knowledge and ideas needed to attract, engage and retain clients, increase referrals, sell more retail and build a bigger role for your business in the lives of your clients.

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