Promotional Information

Allows the reader access to the international business skills taught at top business schools- at a tiny fraction of the expense Provides a thorough grounding in the history of international trade as well as the key new topics covered in the world's top business schools Includes links to teaching resources and video lectures and a list of sources and websites essential for keeping ahead of international business developments around the world

Table of Contents

• • Chapter - 0: List of Tables
  • Chapter - 0: List of Figures
  • Chapter - 0: Introduction
  • Chapter - 01: Introduction to international business;
  • Chapter - 02: The international business environment;
  • Chapter - 03: Global business strategy;
  • Chapter - 04: International marketing strategy;
  • Chapter - 05: Finance and accounting;
  • Chapter - 06: Managing the international organization;
  • Chapter - 07: Human resource management;
  • Chapter - 08: Selecting and maintaining global strategic partners;
  • Chapter - 09: Ethics and social responsibility in the global marketplace;
  • Chapter - 10: Entrepreneurship;
  • Chapter - 11: Preparing the international business growth plan budget;
  • Chapter - 12: Other central subjects

About the Author

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both Kogan Page).