Promotional Information

1. Tells the story behind the ads - how was it made, when did the idea spark like a bulb, who thought of it and when, the anecdotes, the efforts all of it captured in words. 2. Interlaced with inputs and insights from the makers themselves; a book that covers great ad-men/women, their ads, and its stories. 3. Handpicked ads that have been loved, cherished and watched and talked about always.

About the Author

K.V. Sridhar aka Pops, is one of the most celebrated ad-makers of the country. From humble beginnings as a Bollywood film billboard painter to the National Creative Director of Leo Burnett India, to being the Chief Creative Officer of SapientNitro’s India operations, and now plunging into the adventure called entrepreneurship as the Founder & Chief Creative Officer of Hyper Collective, Pops has seen it all. Pops comes with over thirty-five years of experience in building brands like Coke, Thums-Up, Limca, Maaza, Samsung, LG, GM and many more. He was recently named in the prestigious list of Hall of Fame of Asian advertising, media and marketing leaders of the past forty years by Campaign Asia. He has won over 22 Cannes lions and over 100 international awards.
The creator of the Gandhi Font, a brilliant artist whose is famous by the name iPops, an ace cook who loves his food, a man of simplicity. In the humble insights and observations of life lives a brilliant
ad! KV Sridhar’s romance with advertising and life is the genesis of this book, 30 Second Thrillers. A book that captures the magic that has unfolded on our TV screens in the last 30 years as 30 seconders. The book is an ode to our common viewers, our aunts and uncles, our neighbours, that stranger who we have had a random conversation with in our train journey.
A book that takes the reader to a world where magic is made! To the world where creative oompa-loompas of advertising work tirelessly to create 30 seconds that become a part of peoples’ lives. A book that tells the stories behind the 30 second story, how was it made, when did the idea spark like a bulb, who thought of it and when, the anecdotes, the efforts all of it captured in words! Further ornamented by the inputs and insights of the makers themselves. A book that covers every great ad-maker and their story, be it the ‘Chal meri Luna’, be it the vintage 'Humara Bajaj' to the new ‘Har ek friend zaroori hota hai’ the book revisits all. Starting from the Doordarshan days and arriving at the YouTube today, the journey is worded succulently in this book. It is these people, the viewers who are oblivious of the world behind ads that are the core inspiration of this book, and it is to them, to us, to you this book speaks to.