SmartSellTM - The New Way to Sell Online

We won't be beaten by anyone. Guaranteed

7 Secrets of Persuasion
By

Rating

Product Description
Product Details

About the Author

James C. Crimmins has been a professional persuader for 27 years, mainly as chief strategic officer of DDB Chicago and a worldwide brand planning director with clients such as Budweiser, McDonald's, State Farm and Betty Crocker. He has earned a PhD in sociology and a master's degree in statistics and has taught integrated marketing communication at Northwestern University's Medill School.

Reviews

"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading."
--Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame--Reviews
"Understanding effective persuasion is foundational for anyone interested in the field of marketing and communications. The reason is beautifully explained, and exemplified in 7 Secrets of Persuasion. Jim helps us understand what's primal and true about us, but more, he brings persuasion to life with example after example."
--Tom Collinger, executive director, Spiegel Digital & Database Research Center, senior director, Medill Distance Learning, Northwestern University--Reviews

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Development » General
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top