PREFACE. ACKNOWLEDGMENTS. PROLOGUE: AWAKENING-DAY ONE. INTRODUCTION: WHY IT'S GOOD TO BE AN 800-POUND GORILLA. 1 Live Large, Take Charge: Why 800-Pound Gorillas Think Bigger Than Anyone Else. 2 When You're Really Big, It's Hard to Hide Anywhere: Why 800-Pound Gorillas Must Be Authentic. 3 Thank You, American Tourister: Why 800-Pound Gorillas Get to Rattle the Cage. 4 No One's Ever Done It Before: Why 800-Pound Gorillas Do What Others Won't. 5 Because They Look Good in Blue Tights: Why 800-Pound Gorillas Are Heroes to Those They Serve. 6 The Really Strong Really Silent Type: How 800-Pound Gorillas Talk Less and Do More. 7 One Banana, Two Banana: How 800-Pound Gorillas Add Value. 8 Roarrrrrr!: Why 800-Pound Gorillas Are the Ones Others Quote. 9 Speak the Language of Yes, but Take No for an Answer: How 800-Pound Gorillas Get Beyond Rejection in Selling. 10 Where the Leopards Hang Out: Why 800-Pound Gorillas Know Their Competition. 11 It's More Fun to Beat Your Chest and Roar: Why 800-Pound Gorillas Bring Passion to All They Do. 12 Foraging, Shelter, and Mating: Why 800-Pound Gorillas Master the Fundamentals. 13 The Action Plan: How You Will Become the Next 800-Pound Gorilla. EPILOGUE: REVELATION-END OF DAY ONE. ABOUT THE AUTHOR. INDEX.
Bill Guertin is the CEO of The 800-Pound Gorilla , a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of professional sports teams from the NBA, NFL, NHL, MLB, and MLS. His articles appear regularly in several major trade publications, including SportsBusiness Journal , and he is a frequent speaker at business and trade association events. Subscribe to his 800-Pound Gorilla newsletter at www.The800PoundGorilla.com, or follow him on Twitter at www.twitter.com/800poundgorilla.