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The 800-Pound Gorilla of Sales: How to Dominate Your Market

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The 800-Pound Gorilla of Sales

How to Dominate Your Market

By Bill Guertin

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Format: Hardback, 208 pages
Published In: United Kingdom, 02 December 2009
This title offers smart insight and best practices for achieving sales excellence in any market. The proverbial 800-pound gorilla is the monster in the room that you just can't ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that? "The 800-Pound Gorilla of Sales" uses case studies of individuals and companies who dominate their markets to show you how to become the biggest beast in your particular sales jungle. Combining sales best practices, creative marketing, memorable service, and innovative techniques, this monster of a sales guide doesn't just show you how to win more business; it shows you how to win almost all of the business. It includes real-world examples and proven tactics for total sales domination. It is written by a professional sales trainer with clients in the NBA, NFL, and MLB, and more than 25 years of on-the-street selling experience. It features actual case studies of individuals and companies that consistently dominate their competition. In the sales game, more is always better. This guide will show you how to grab a gorilla-size piece of your market.

Table of Contents

PREFACE. ACKNOWLEDGMENTS. PROLOGUE: AWAKENING-DAY ONE. INTRODUCTION: WHY IT'S GOOD TO BE AN 800-POUND GORILLA. 1 Live Large, Take Charge: Why 800-Pound Gorillas Think Bigger Than Anyone Else. 2 When You're Really Big, It's Hard to Hide Anywhere: Why 800-Pound Gorillas Must Be Authentic. 3 Thank You, American Tourister: Why 800-Pound Gorillas Get to Rattle the Cage. 4 No One's Ever Done It Before: Why 800-Pound Gorillas Do What Others Won't. 5 Because They Look Good in Blue Tights: Why 800-Pound Gorillas Are Heroes to Those They Serve. 6 The Really Strong Really Silent Type: How 800-Pound Gorillas Talk Less and Do More. 7 One Banana, Two Banana: How 800-Pound Gorillas Add Value. 8 Roarrrrrr!: Why 800-Pound Gorillas Are the Ones Others Quote. 9 Speak the Language of Yes, but Take No for an Answer: How 800-Pound Gorillas Get Beyond Rejection in Selling. 10 Where the Leopards Hang Out: Why 800-Pound Gorillas Know Their Competition. 11 It's More Fun to Beat Your Chest and Roar: Why 800-Pound Gorillas Bring Passion to All They Do. 12 Foraging, Shelter, and Mating: Why 800-Pound Gorillas Master the Fundamentals. 13 The Action Plan: How You Will Become the Next 800-Pound Gorilla. EPILOGUE: REVELATION-END OF DAY ONE. ABOUT THE AUTHOR. INDEX.

About the Author

Bill Guertin is the CEO of The 800-Pound Gorilla , a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of professional sports teams from the NBA, NFL, NHL, MLB, and MLS. His articles appear regularly in several major trade publications, including SportsBusiness Journal , and he is a frequent speaker at business and trade association events. Subscribe to his 800-Pound Gorilla newsletter at, or follow him on Twitter at

EAN: 9780470496756
ISBN: 0470496754
Publisher: John Wiley & Sons Ltd
Dimensions: 21.77 x 14.68 x 2.01 centimetres (0.25 kg)
Age Range: 15+ years
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