1. Introduction 2. Entrepreneurship: Theories and Context 3. The Entrepreneur: Characteristics and Personality 4. Female Entrepreneurship 5. Enterprise Culture 6. Opportunity Recognition 7. Entrepreneurial Strategies
Nerys Fuller-Love is Reader in the Business School in Aberystwyth University and has written numerous articles on entrepreneurship in refereed journals.
‘Full of relevant theory and practical examples of contemporary entrepreneurship, this book is highly recommended.’ – Ian Fillis, Professor of Entrepreneurship, Liverpool John Moores University, UK
![]() |
Ask a Question About this Product More... |
![]() |