Reviews

I've read Alan's book not once...but twice - and it's good...damn good...he pulls you in with stories from his past...then just like the legendary hypnotist Milton H. Erickson, he strategically places nuggets of copywriting and marketing gold inside those stories that just slip right into your brain while you are turning pages to find out what happened next to Alan. If you want a shortcut to learning the lessons of a top copywriter without going through the 20+ years it took him to pick up - buy the book and read it.Rich ShevrenThere are no accidents in copywriting, which is why reading The Accidental Copywriter is so essential. Alan Forrest Smith shares his journey through direct experience and action. Many copywriting books are filled with formulas and egos, this is filled with results, humility, and the power of words. A copywriter is defined by how they adapt to adversity and the challenges of different businesses. Discovering how Alan turns adversity into opportunity again and again is more than just a book about copywriting, it's a manual for keeping focused and moving forward - generating massive results again and again. Declan Dunn Great book! I've known Alan Forrest Smith for almost 20 years now. The world of a freelance copywriter is one of constant change, evolution, and passion for improvement. Alan lays out his story of what it takes to succeed in this new age, complete with a blueprint of what you need to do in your own life and business. At a time when small businesses are in desperate need for help growing their sales and profits, this book shows some unconventional, yet proven ways to boost your sales and customers.Highly recommended!Troy White"I read it in one sitting, mesmerizing! Alan recounts his journey from small-town hairdresser to highly-compensated business strategies and copywriter. You'll hear the good, the bad, and the ugly about growing a small business, and what it takes to be an enduring success going the non-conformist route. Alan recaps a career in the writing trenches and demonstrates that mindset, confidence, self-belief and dedication to solving real problems with empathy and facts, not fluff and fairy-tales, are what matter. I highly recommend to any aspiring copywriter or small-business owner!"Kirt Christensen - Trading Science What a wonderful book - great advice embedded in great stories. It's like you're learning direct response and copywriting right along with Alan as he transforms his own business, works with clients and learns from his mentors. This is about so much more than techniques - it conveys the mindset you need to write, market and succeed."David L. Deutsch