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The Accidental Entrepreneur


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Table of Contents

Acknowledgements vii Introduction ix Part I: The surprise entrepreneur 1 1. The scenic route to Boost 3 2. Natural born winners 21 3. The winning formula 27 Part II: Getting your systems in place for world domination 35 4. Growing like a weed 37 5. Structure for growth 55 6. Scaling up for the win 79 7. Leaping into new markets 99 Part III: Surviving Survivor and beyond 109 8. Why on Earth would I do Survivor? 111 9. Survivor continues 131 Part IV: Lessons learned with blood, sweat and tears. Literally. 157 10. What I wish I had known before I started years ago! 159 11. The power of team 181 12. Show me the money! 193 13. The giant leap 209 Index 223

About the Author

Janine Allis is an adventurer at heart, travelling the world as a young Aussie backpacker in the 80s, working from a camp counselor in San Francisco to a Stewardess of David Bowie's yacht. In 1999 during a trip to the US, Janine witnessed the juice and smoothie category growing steadily .After extensive research, she began to develop a business concept that was different to anything else in the world. Her vision was to "do retailing differently", delivering a unique customer experience based on the "love life" philosophy. In 2000, Boost was born. Janine has been presented numerous retail, franchise and business awards including just to name a few, Telstra Business Women of the Year, Amex Retailer of the year, Awarded Exporter of the year and this year BRW named her one of fifteen people that changed the way Australia does business in the last 35 years.

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