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If you're interested in real estate investing, you may have noticed the lack of coverage it gets in mainstream financial media, while stocks, bonds, and mutual funds are consistently touted as the safest and most profitable ways to invest. According to real estate guru Ken McElroy, that's because financial publications, tv and radio programs make the bulk of their money from advertising paid for by the very companies who provide such mainstream financial services. On the other hand, real estate investment is something you can do on your own--without a large amount of money up front. Picking up where he left off in the bestselling ABC's of Real Estate Investing, McElroy reveals the next essential lessons and information that no serious investor can afford to miss. Building on the foundation of real estate investment 101, McElroy tells readers:
How to think--and operate--like a real estate mogul
How to identify and close expert deals
Why multifamily housing is the best real estate investment out there
How to surround yourself with a team that will help maximize your money
How to avoid paying thousands in taxes by structuring property sales wisely
Important projections about the future of real estate investment
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About the Author

Ken McElroy, Principal and Co-Partner of MC Companies, has over 26 years of senior level experience in multifamily asset and property management, development. Having purchased over $400 million in real estate in the past two years, Ken brings a unique property management perspective when estimating a property's potential value. Ken oversees the company's asset portfolio and leads the day-to-day operations including financial and operating analysis, investor relations and business development. An industry veteran, Ken has served in leadership roles in multi-family asset and property management for more than 26 years. He is also an expert in development, project/construction management, investment analysis and acquisitions/dispositions, as well as business development and client relations. MC Companies is a full-service real estate investment and property management group that since 1985 has developed, built and managed multi-family housing communities. Its current portfolio includes units in Arizona (Phoenix, Tucson, Goodyear, Scottsdale, Green Valley, and Sun City); Las Vegas, Nevada; Portland, Oregon; Oklahoma (Oklahoma City and Tulsa) and Texas (Austin, Dallas, Houston, Plano, and San Antonio). "The MC Companies combined core strengths create value and is the foundation for the company we built. For us, a culture of partnership isn't something we hang on the wall. It's something we actually live minute-by-minute when we bring on a new property management contract, run the numbers on an apartment community we're thinking about buying or map out the strategic direction for our company in the coming year. It's our mutual respect, our respective talents and our combined actions that come into play and create our commitment to Sharing the Good Life with our families, friends, investors, employees and our family of community residents."

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