COVID-19 Response at

Read what we're doing...

The Advertising Agency Business

Hurry - Only 2 left in stock!

Product Description
Product Details

Table of Contents

Introduction: Welcome to the Brave New World of the Advertising Agency Business
Part I Advertising Agency Fundamentals
1 The Philosophy of Success
2 A Look at Financial Reality
3 How to Start Your Own Agency
4 You Can Help Build Consumer Believability
Part II Agency Financial Operations
5 Road Map for Your Operating Figures
6 Billing, Income, and Profit
7 How Should You Charge for Your Services?
8 How to Allocate Your Gross Income
9 Billing for Your Services
10 Insist on Getting Financial Reports Regularly
Part III Agency Finances and Ownership
11 How Do You Evaluate an Agency's Worth?
12 Who Should Own Agency Stock?
13 How Can You Transfer Ownership?
Part IV Agency Organization and Operations
14 The Care and Feeding of Employees
15 How to Be a Good Account Executive
16 It Ain't Creative Unless It Sells
17 The Follow-Through-Getting the Job Through Production and Traffic
18 Public Relations-One More Element in the Successful Marketing Plan
19 Some Tips on Organizing Your Agency
20 Check Out the Value of Agency Networks
Part V New Business-The Lifeblood of an Agency
21 Locating Your Prospects
22 Getting Down to New Business
23 The Formal Presentation
24 Look Before You Leap
25 What Do Advertisers Look for in an Agency?
Part VI Some General Observations
26 What It Takes to Succeed
27 Advertising Agencies and the Internet
28 How Agencies Tighten Their Belts
About the Author

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Advertising Agency Business: The Complete Manual for Management and Operation on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top