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Advertising: An Integrated Marketing Communication Perspective

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Home » Books » Business » Marketing » Advertising

Advertising

An Integrated Marketing Communication Perspective

By George Belch, Michael Belch, Gayle Kerr, Irene Powell

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Format: Paperback, 3rd Revised edition Edition
Published In: Australia, 01 March 2014
EAN: 9781743078655
ISBN: 174307865X
Publisher: McGraw-Hill Australia
Dimensions: 27.5 x 21.5 x 2.2 centimetres (0.86 kg)
Age Range: 15+ years
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