Table of Contents

Introduction: The Strange Cases of Advertising 1. From Production to Consumption: The Rise of Patent Medicines 2. Building Consumer Culture: The Department Store and Mail Order Catalogue 3. Formation of The Advertising Industry: Camel Cigarettes and Marketing Controversial Products 4. Traditional and Ambient Advertising: Targeting Children Through Cereal 5. Volkswagen and the Creative Revolution 6. The Meaning of Design and Design of Meaning: The IKEA Experience 7. Globalization and Advertising: The Case of Nike 8. Advertising and Politics: Selling Presidents as Soap 9. The Institutionalization of Branding and Branding of Self 10. Advertising and Social Action: Dove and Real Beauty 11. The Prosumer in Consumer Culture: YouTube and Annoying Orange Conclusion.

About the Author

P David Marshall is Chair in New Media, Communication and Cultural Studies at Deakin University, Australia. Joanne Morreale is Associate Professor in Media and Screen Studies at Northeastern University, USA.