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Advocacy
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About the Author

John A. Daly is the Liddell Professor of Communication, TCB Professor of Management, and University Distinguished Teaching Professor at the University of Texas at Austin.

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"A clearly written, vividly illustrated discussion of 'internal advocacy'-that is, advocacy inside organizations-combining the best of traditional and contemporary research from a variety of disciplines with a host of historical and current examples from business, politics, education, and the world of non-profits and social movements. The book is wonderfully rich in examples and narratives, and leaves the reader with a hefty tool kit for successful advocacy efforts."-George Cheney, coauthor of Organizational Communication in an Age of Globalization

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