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Alchemy
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About the Author

Rory Sutherland is vice chairman of Ogilvy. A columnist for The Spectator, he is former president of the Institute of Practitioners in Advertising, the professional body for advertising, media, and marketing communications agencies in the United Kingdom. His TED Talks have been viewed more than 6.5 million times. He lives in London.

Reviews

"Alchemy, as Rory Sutherland's title promised, turns words into gold. Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book."--ROBERT B. CIALDINI, author of the million-copy bestseller Influence
"Buy this book. I loved it. It's full of great insights."--MATT RIDLEY, bestselling author of The Rational Optimist and Genome
"BRILLIANT, BRILLIANT, BRILLIANT: wonderfully heretical, naughty, funny, and wise. Alchemy has furnished me with enough good stories and sage aphorisms to keep my lecturers to tired students going for another ten years."--JULES GODDARD, London Business School
"Rory Sutherland's Alchemy is a deeply original book."--ROBERT TRIVERS
"This is a breakthrough book. Alchemy is wonderfully applicable to about everything in life. Furthermore, it is funny as hell."--NASSIM NICHOLAS TALEB, author of The Black Swan

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