Preface 1. The Irony of a Century 2. Setting the Course, 1900--1930 3. Promises of More, 1930--1960 4. Coping with Abundance 5. A New Consumerism, 1960--1980 6. Markets Triumphant, 1980--2000 7. An Ambiguous Legacy Index
An All-Consuming Century is a rich history of how market goods came to dominate American life over the hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism.
Gary Cross, professor of history at Penn State, is author of numerous articles and eight books, including Kid's Stuff: Toys and the Changing Worlds of American Childhood, Time and Money: The Making of Consumer Culture, A Quest for Time: The Reduction of Work in Britain and France, and Technology and American Society.
"The best survey yet written of the history of modern American consumer society." - The Nation "It takes a historian to provide an appreciation of how far Americans have wandered from the days when consumerism was slightly suspect, and Gary Cross is superbly up to the task." - The New Republic "By telling the story of how consumerism trumped social forces from Prohibition to the Simplicity movement, Cross brilliantly re-evaluates the bonds of family and community sold off to pay for the stuff with which we now populate our lives." - San Francisco Chronicle "Building on an impressive range of scholarship, he lays out the sinews of a dazzling 100 years of American productivity chock full of the economic equivalents of flying rugs and magic lamps." - Los Angeles Times Book Review