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All In


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Table of Contents

Foreword: Dan Hendrix, Chairman, Interface


PART ONE - THE EVOLUTION OF CORPORATE SUSTAINABILITY LEADERSHIP Chapter 1: Twenty Years of the GlobeScan-SustainAbility Leaders Survey Chapter 2: Crossing the Threshold to Corporate Sustainability Leadership PART TWO - GOING ALL IN Chapter 3: Purpose Chapter 4: Plan Chapter 5: Culture Chapter 6: Collaboration Chapter 7: Advocacy Chapter 8: Unilever - Going All in Chapter 9: Interface - Scaling Mount Sustainability Chapter 10: Present Best Practice Checklist PART THREE - NOW FOR THE FUTURE Chapter 11: Individual Leadership for Sustainability Chapter 12: 2030 Leadership Horizon Conclusion Afterword: Paul Polman, CEO, Unilever

About the Author

David Grayson is Emeritus Professor of Corporate Responsibility at the Cranfield School of Management. He is also chair of the charity Carers UK. He is a former Managing Director of Business in the Community. Chris Coulter is CEO of GlobeScan, an insights and strategy consultancy focused on helping leadership organizations build trust with their stakeholders. He also serves on the boards of Good World Solutions and Canadian Business for Social Responsibility (CBSR). Mark Lee is Executive Director of SustainAbility, a think tank and consultancy accelerating corporate sustainability leadership. He chairs the Advisory Board of Sustainable Brands and sits on the Senior Advisory Board of the Centre for Responsible Business at the Haas Business School at UC Berkeley.


"All In provides very useful insights for management thinking and helps define what a successful and purposeful business looks like in the future."

Dominic Barton, Global Managing Partner of McKinsey & Co

"All In is required reading for leaders from all disciplines - business, non-profits, academia, government - to better understand the potential and necessity of an engaged and responsible private sector to create the future we want."

Rt. Hon. Joe Clark, former Prime Minister of Canada

"All In does an outstanding job mapping best practice in corporate sustainability. While most past leadership examples feature European and North American companies, the lessons are universal, making the book a perfect primer for business leaders globally seeking to make sustainability core to how they manage their company in the future."

Clarissa Lins, founder of Catavento Consultoria, Brazil, and Member of the Sustainability Committee of Vale

"All In provides a critical contribution to why and how business needs to commit to sustainability at pace and scale in the coming years; this should be required reading for the next generation of business leaders."

Liz Maw, CEO, Net Impact, the global community of students and professionals who want to become the most effective change agents they can be

"All In is an accessible account of the landscape and the activities of vanguard companies and individuals seeking to embed strategic sustainability in their organisations. I'd like to think it is not a coincidence that many of them have participated in a CISL Sustainability Leadership programme over the past three decades!"

Dame Polly Courtice DBE, LVO, Director of the University of Cambridge Institute for Sustainability Leadership (CISL)

"At Unipart Group we aim to keep abreast of the very latest in management thinking and practice. All In offers a fascinating perspective for any business which wants to prosper in the future."

Dr John M.Neill CBE, Executive Chairman, Unipart Group of Companies

The Asian Institute of Management is committed to helping build Enterprises for Society. All In shows businesses just how to be an enterprise for society and more. The book illustrates global good practices with rigour. It hits the management sweet-spot!"

Dr Jikyeong Kang, PhD, President and Dean, Asian Institute of Management, Manila

"I am going "All In" after reading Coulter, Lee & Grayson's fresh angle on the challenges of business leadership seen through a sustainability lens. What was once an optional corporate endeavor is now core to business strategy and will define company legacy and impact."

Tensie Whelan, Clinical Professor of Business and Society, Director, Center for Sustainable Business, NYU, Stern School of Business

"My experience in the Asian Forum for Enterprise in Society and the corporate boards I am part of show that many businesses - large and small, public and private - want to understand and manage the risks and opportunities of their Social, Environmental and Economic Impacts. All In is packed full with insights, examples and tips for how to do so. I also look forward to a future edition where I am confident there will be even more Asian examples quoted!"

Dato Timothy Ong, Chairman, Asia Inc Forum, Brunei

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