George Lakoff is the country’s leading expert on the framing of
political discourse and one of the world’s most renowned linguists
and cognitive scientists. He is the author of numerous books on
politics–including Don’t Think of an Elephant!, The Political Mind,
Moral Politics, Thinking Points, The Little Blue Book (with
Elisabeth Wehling), and Whose Freedom?–as well as numerous books on
language and the mind.
Lakoff has consulted with the leaders of hundreds of advocacy
groups on framing issues, lectured to large audiences across the
country, run dozens of workshops for activists, spoken regularly on
radio talk shows and TV shows, addressed the policy retreats and
the caucuses for both the Senate and the House Democrats, consulted
with progressive pollsters and advertising agencies, and been
interviewed at length in the public media, and he continues to do
extensive research on the framing of public discourse.
Currently Distinguished Professor of Cognitive Science and
Linguistics at the University of California at Berkeley, Lakoff is
a founder of the fields of cognitive science and cognitive
linguistics, has previously taught at Harvard and the University of
Michigan, and was a fellow at the Center for Advanced Study in the
Behavioral Sciences at Stanford. For more than two decades, he was
codirector of the Neural Theory of Language Project at the
International Computer Science Institute at Berkeley. He also spent
more than a decade as senior fellow at the Rockridge Institute, a
nonpartisan think tank, and has served on the international
advisory board of Prime Minister Zapatero of Spain, on the science
board of the Santa Fe Institute, as president of the International
Cognitive Linguistics Association, and on the governing board of
the Cognitive Science Society. He has lectured at major
universities in dozens of countries around the world. His current
technical research is on the theory of how the neural circuitry of
the brain gives rise to thought and language.
His blogs appear regularly on his website, www.georgelakoff.com,
and at The Huffington Post, Truthout, Alternet, Common Dreams, and
Daily Kos.
"Lakoff single-handedly convinced liberals of the importance of
language in winning political battles. Now he's back to finish what
he started."--Markos Moulitsas, founder and publisher, Daily
Kos
"The All New Don't Think of an Elephant! is an indispensable tool
for progressives—packed with new thinking on framing issues that
are hotly debated right now, and new insights on how to reclaim the
political debate on meaningful terms that can yield true progress,
not just political gains."--Jennifer M. Granholm, former governor
of Michigan
"When the original Don't Think of an Elephant! came out
in2004, Lakoff showed us that progressive Democrats voted on
values, not issues—just like the right. Now, Dr. Lakoff is back to
prevent a relapse of bad framing. The ALL NEW Don't Think of an
Elephant! is a must read, every bit as important as the first
edition. This time we have to train ourselves to think for the
long term. Buy this book, memorize it, and teach it to your
children. Progressives may be smart, but we don't communicate
our ideas well. This book is the blueprint for how to do
better."--Howard Dean, former chair of the Democratic National
Committee and founder of Democracy for America
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