Preface PART I: TRADITIONAL APPROACHES TO RHETORIC, ORATORY AND DISCOURSE 1. Classical Rhetoric: Artistic Proofs and Arrangement 2. Classical Rhetoric – Style and Figures 3. Cohesion and Coherence in Discourse 4. Ad Hominem Arguments PART II: CRITICAL APPROACHES TO DISCOURSE 5. Critical Analysis: Context and Persuasion 6. Social Agency and Modality 7. The Discourse-Historical Approach PART III: CRITICAL METAPHOR ANALYSIS 8. Researching Metaphor in Public Communication 9. Critical Metaphor Methodology 10. Purposeful Metaphor and Social Cognition 11. Rounding up: David Cameron's European Union Speech Comments on Exercises/Further Reading and References Glossary.
Jonathan Charteris-Black is Professor of Linguistics at the University of the West of England, UK. He is the author of Corpus Approaches to Critical Metaphor Analysis (2004); Politicians and Rhetoric: The Persuasive Power of Metaphor 2nd edition (2011); The Communication of Leadership (2010) and (with Seale, C) Gender and the Language of Illness (2010) as well as numerous articles and book chapters.
Both ambitious and appealing, this truly innovative book is a
must-read for students and scholars across the social sciences.
*Ruth Wodak, Lancaster University, UK*
A masterly introduction to the critical linguistic analysis of
political speeches and political discourse in general.
*Andreas Musolff, University of East Anglia, UK*
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