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Applying Partial Least Squares in Tourism and Hospitality Research
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Table of Contents

Chapter 1. Minimum sample size estimation in PLS-SEM: An application in tourism and hospitality research; Ned KockChapter 2. New guidelines for the use of PLS path modeling in hospitality, travel and tourism research; Joerg Henseler, Tobias Muller and Florian Schuberth Chapter 3. Predictions from partial least squares models; Nicholas P. Danks and Soumya Ray Chapter 4. PLS Path Modeling in Hospitality and Tourism Research: The Golden Age and Days of Future Past; Hengky Latan Chapter 5. Hotel employees' use of smartphones and performance: reflective-formative estimation approach; Minwoo Lee, Kawon Kim, Kyung Young Lee and Jung Hwa Hong Chapter 6. Loyalty to rural tourism in Brazil: The moderating effect of the purchase frequency; Mara Mataveli and Alfonso J. Gil Chapter 7. HRM practices and employee retention: The moderating effect of work environment; Palwasha Bibi, Ashfaq Ahmad and Abdul H. A. Majid Chapter 8. Do museums' websites boost visitors' intentions? A PLS multi-group comparison; Jesus Garcia-Madariaga, Nuria Recuero Virto, Maria Francisca Blasco Lopez and Joaquin Aldas Manzano Chapter 9. The effect of high and low environmental conscious regarding Brazilian restaurants: A multi-group analysis using PLS; Carlos Alberto Alves, Claudio Jose Stefanini and Leonardo Aureliano da Silva Chapter 10. Analyzing the effects of online and offline communication in the hotel and restaurant industry: The PLS approach; Maja Seric and Durdana Ozretic-Dosen

About the Author

Faizan Ali is an Assistant Professor within the College of Hospitality & Tourism Leadership at the University of South Florida Sarasota Manatee. S. Mostafa Rasoolimanesh is a Senior Lecturer within the Faculty of Hospitality, Food & Leisure Management at Taylor's University. Cihan Cobanoglu is a McKibbon Endowed Chair and Professor within the College of Hospitality and Tourism Leadership at the University of South Florida Sarasota-Manatee.

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