NORTH AMERICAN MEDIA CAMPAIGN: A robust media campaign is planned that targets major daily newspapers such as Globe and Mail, New York Times, Wall Street Journal, and broadcast media. The author and some of the four real-life superheroes are available for interviews and book events.
TIE-IN WITH INTERNATIONAL DAY OF THE GIRL:The book is publishing October 11, to tie in with media interest around the United Nations' International Day of the Girl, and to promote the importance of STEM literacy for girls.
SOCIAL MEDIA CAMPAIGN: The authors will reach out to all Google employees, asking them to post about the book on their personal social media accounts; the book will also be mentioned on Google's corporate Twitter, Facebook, and G+ accounts (19 million+ followers).
GOOGLE ADWORDS CAMPAIGN: Supported directly by Google AdWords engineers, a robust SEO campaign is planned to garner visibility and engagement online.
VIRTUAL REALITY EDITION: A Google team will use the teaching tool Google Expeditions to convert the book into a virtual reality experience for kids.
GOOGLE BLOG: Google will publish an article about the book on The Keyword (the company's official public blog).
Komal Singh is a techie by day and a storyteller mom by night - one who loves coding and cupcakes, data crunching and day dreaming, pottery making and program planning. She was inspired to write this book when a hypothesis put forth by her 4-year old daughter stunned her: "Engineers are Boys". Singh is passionate about using technology as an enabler and an equalizer for all. She takes part in kids' coding clubs, sits on hackathon judge panels, and volunteers with nonprofits on technology development. Komal grew up in India and studied Computer Science at Delhi University and later moved to Canada to complete her Masters' degree in C.S from Simon Fraser University. She has worked as a software engineer with tech consulting firms and is currently an Engineering Program Manager at Google. Komal lives in Waterloo, Canada, with her husband and two little kids. Ipek Konak is a former art director and illustrator for an animation post-production company. She has worked as a freelancer for the last several years for companies such as Oxford University Press, London-based Nucco Brain and was a guest artist for Google Doodles. She has a fine arts degree in animation from Anadolu University, and she lives in Turkey.
"We've always said 'If she can see it, she can be it'. With this
story, girls can see leaders and be inspired to become one. A book
for all ages and genders!"
-Geena Davis, Founder and Chair of Geena Davis Institute on Gender in Media
"Ara and her friends are more than just characters; they are models for girls and boys to follow, if they are curious about the world - and want to build a better one."
-Eric Schmidt, Former Executive Chairman and CEO of Google
"Ara's story can inspire a whole new generation of girls to become engineers, coders, or computer scientists. Our world needs more girls like Ara."
-Hadi Partovi, CEO of Code.org
"Stories help us understand ourselves, each other and the world around us. In a more and more technical world we need stories like Ara's to help us bring up the next generation of problem solvers."
-Linda Liukas, Author of Hello Ruby series
"The world needs more girls in tech and curious, young Ara provides a delightful entry point. This book is a beautifully illustrated adventure highlighting diverse, real-life engineer role models sure to inspire future STEM stars."
-Debra Sterling, CEO of GoldieBlox
"This book is beautifully drawn and supports a great cause! It is so important to encourage our young girls to become leaders in STEM fields-- and this book does just that. A great bedtime story for any little engineer-to-be."
-Rachel Ignotofsky, Author of Women in Science and Women in Sports
"We need to fill girls lives with images and stories of women excelling in STEM. This book shows girls there is a place for them in the tech world and that their voices matter. We will be recommending this book as a staple."
-Jennifer Flanagan, President and CEO of Actua