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Architect's Essentials of Winning Proposals
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Table of Contents

Preface. PART I: PROPOSAL PLANNING. What's So Special About Writing a Proposal? Setting the Stage for Winning Proposals: Marketing. Setting the Stage for Winning Proposals: How Much Should You Spend? Setting the Stage for Winning Proposals: Types of Proposals. To Bid or Not to Bid? The Go/No-Go Decision. Your Proposal Strategy. Your Proposal Plan, Your Team, and the Process. PART II: PROPOSAL ELEMENTS. Up Front: Cover Letter, Table of Contents, Executive Summary. Resumes. Scope of Services and Approach. Schedule, Budget, and Fee. Related Experience. Additonal Materials: SF 254/255 Forms, Appendix; and Management Proposal. PART III: PROPOSAL DEVELOPMENT. Giving Your Proposal Finesse: Writing and Graphics. The Red Team Review. It's Ready, Now What? PART IV: PROPOSAL PRESENTATION. Your Presentation Team. Your Presentation Contents. Visuals. Preparing and Rehearsing. Afterwards. Index.

About the Author

FRANK A. STASIOWSKI, FAIA, is Founder, CEO, and President of PSMJ Resources, Inc., a firm that specializes in improving the business performance of architecture, engineering, and construction firms and their personnel.

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