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Now available in b format paperback, a timely book by a visiting Professor at the London Business School

About the Author

Srikumar Rao was born in Mumbai, India, and received a degree in Physics from St. Stephen's College, Delhi University and a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad. He then moved to the United States and took a doctorate in Marketing from the Graduate School of Business, Columbia University. He has worked and consulted with leading American corporations including Warner Communications, McGraw-Hill, Pan Am, Citigroup and GTE as well as international companies such as Reuters and Sony.

His pioneering course Creativity and Personal Mastery is the only business school course that has its own alumni association. His work has received extensive media coverage in countries around the world. He is an adjunct professor at Columbia Business School and London Business School and the Louis and Johanna Vorzimer Professor of Marketing at the C. W. Post campus of Long Island University.


"Srikumar Rao is one of the greatest teachers I have ever met. He has made a wonderful difference in many people's lives - including mine - and this book can make a wonderful difference in yours. Are YOU ready to succeed? If you are - read this book!" * Marshall Goldsmith, editor of The Leader of the Future and Coaching for Leadership *
"Indispensable. Professor Rao's book is a great gift to leaders everywhere. I treasure it." * Frances Hesselbein, Chairman, Leader to Leader Institute *
"I was struck by Professor Rao's scholarship, the lucidity and simplicity of his message, the power of his articulation and of course his walking the talk, when it came to the values he propounded in his class." * N R Narayana Murthy, Chairman, Infosys Technologies *
"Professor Rao's course is not just an ethics course; it is a forum for self-exploration" -- N R Narayana Murthy, Chairman, Infosys Technologies

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