Amy Ippoliti is a pioneer of advanced yoga education who has written for numerous publications. She teaches online for Yoga International and has taught at Omega Institute, Esalen, Kripalu, and the Telluride Yoga Festival.
Taro Smith, PhD, is a health and wellness entrepreneur who has directed digital yoga and meditation content strategy for Yoga International, Gaia, Glo, and other platforms.
Together, Ippoliti and Smith cofounded Vesselify, an online resource for yoga professionals. They live in Boulder, Colorado.
AmyIppoliti.com
Vesselify.com
"The Art and Business of Teaching Yoga (revised) is a powerful
blueprint for self-care, personal practice, and innovative ideas
for yoga teachers. Enlightening and educational, this book provides
suggestions for post-pandemic yoga, including marketing tips and
advice on using social media effectively. This book will help yoga
teachers bring the magic of yoga to the fore!"
-- Maya Breuer, yoga teacher (E-RYT 500)
"This much-needed resource lays out the fundamentals of teaching
yoga in a real and approachable way. You won't find any false
promises in The Art and Business of Teaching Yoga, and you will
realize that, like any other business, teaching yoga takes work,
discipline, and diligence. I thought I would never be interested in
a 'business' book, but I picked up this book and couldn't put it
down. It is a great read from start to finish."
-- Colleen Saidman Yee, author of Yoga for Life
"Making a living as a yoga teacher requires entrepreneurial vision
and business insight. In addition to helping teachers become more
skillful with their craft, The Art and Business of Teaching Yoga
demystifies the business and marketing landscape of being a yoga
professional -- subjects that nearly every yoga professional can
use more support with. This book will now be required reading for
all my teacher training programs!"
-- Jason Crandell, master yoga teacher trainer
"Amy and Taro are here to help you grow your teaching with care and
poise. With guidance on everything from choosing your teaching
medium, building content, and creating compelling sequences to
prioritizing your personal practice, this book walks you through
the shift from in-person to virtual teaching and beyond."
-- Elena Brower, bestselling author of Practice You and Softening
Time
"The modern transformation of yoga over the past fifty years has
caused us to rethink its definition, purpose, and meaning. Amy
Ippoliti and Taro Smith provide indispensable guidance for any
student, teacher, or businessperson who aims to understand yoga
then and now. Their hard-won experience, integrity, and insight are
applied to yoga's complex history, theory, and practice. Both
accurate and accessible, this is the book to read if you want to
teach yoga in the modern world of business -- and understand how
business is yet another kind of yoga."
-- Dr. Douglas R. Brooks, professor of religion, University of
Rochester, Rochester, New York
"This comprehensive guide empowers yoga enthusiasts with essential
insights and strategies for a fulfilling journey in the world of
yoga instruction. May the words on these pages inspire you to
embark on or continue your journey as a beacon of light,
illuminating minds and nurturing spirits along the way."
-- Koya Webb, author of Let Your Fears Make You Fierce and founder
of Get Loved Up yoga school
"This comprehensive book is an essential resource for any yoga
teacher who is ready to take their teaching game and business
acumen to the next level. Whether you're brand new to teaching or a
seasoned veteran, you will learn how to ensure you are working
wisely, efficiently, and effectively in growing your life and
career!"
-- Hawah Kasat, founder of One Common Unity
"The Art of Business and Teaching Yoga (revised) is an essential
guide to crafting a teaching practice that is authentic and of
service to both the times and your students. This labor of love is
transformational and practical, covering the full spectrum of
everything you need to know to be a successful teacher technically,
financially, and spiritually."
-- Reggie Hubbard, activist, strategist, and chief serving officer
of Active Peace Yoga
"Amy Ippoliti and Taro Smith are the ultimate power duo when it
comes to combining the worlds of yoga, teaching, and business. I'm
so happy to have their voice encouraging teachers to expand
intelligently and thoughtfully."
-- Kathryn Budig, author of Aim True and The Women's Health Big
Book of Yoga
"Amy Ippoliti's teaching style has had a profound impact on my home
yoga practice, and I'm excited to see how this text transforms my
yoga teaching practice!"
-- Jessamyn Stanley, international yoga teacher and author of Every
Body Yoga and Yoke
"Amy Ippoliti and Taro Smith are expertly qualified to enlighten
aspiring and experienced yoga teachers on how to thrive as a
teacher, while ensuring that they honor their life outside of the
profession. Get ready to make your mark; The Art and Business of
Teaching Yoga is the comprehensive, nuts-and-bolts guide for a
sustainable, successful, and fulfilling yoga teaching career."
-- Rod Stryker, author of The Four Desires and founder of ParaYoga
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