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The Art of Persuasion


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International communication coach Juliet Erickson shows how to use your powers of persuasion to achieve whatever you want.

About the Author

Juliet Erickson is a freelance communication coach to senior executives and politicians around the world and a business mentor to young entrepreneurs. She has also lectured at London Business School and at Stanford University in the US. In 1989 she became a founding partner at Rogen International, one of the world's most successful communication consultancies. When she sold her stake twelve years later, its turnover had soared to $25 million.


' A book that goes a long way to take the mystery out of effective communication' -- Independent on Sunday 20040904 'We all know what we want, and this book will help us get it with a smile' -- You 20040904 'A HOW TO WIN FRIENDS AND INFLUENCE PEOPLE for the communications age' -- Independent on Sunday 20040904

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