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The Art of Retail Buying

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Table of Contents

Chapter 1: Buying Functions in Different Retail Formats. Chapter 2: 12 Qualifications & Qualities required making a Buying Career. Chapter 3: Buyers Roles. Chapter 4: Management Expectations. Chapter 5: Retail Math. Chapter 6: Budgeting. Chapter 7: Assortment Planning. Chapter 8: Anticipating Consumer Trends. Chapter 9: Forecasting Customer Demands. Chapter 10: Central Buying. Chapter 11: The True Essence of Buying. Chapter 12: Buying Merchandise. Chapter 13: Brand Strategies. Chapter 14: Supplier Management. Chapter 15: Negotiations. Chapter 16: Shrink the Bare Truth. Chapter 17: Buyers and Merchandisers General Duties. Chapter 18: Writing Reports. Chapter 19: Glossary.

About the Author

Marie-Louise Jacobsen has more than 28 years of international marketing experience in retailing and merchandising. Part of her career in the retail industry was spent in Asia where she was the General Manager of Merchandising for Robinsons & Co. Singapore for 16 years. Prior to that Marie-Louise worked in Denmark as an International Marketing Manager for Royal Copenhagen Retail, and as Vice-Director with AC Illums A/S in Copenhagen.

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