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Table of Contents

Preface xiii Introduction xxi PART I What Will THE ASK Do for You? 1 1 What Is THE ASK? 3 What Does Money Mean to You? 8 Money Is Opportunity 12 What Does Money Mean to the Person You Are Asking? 12 Do You Have Money Wellness? 16 Money Blockers 18 2 Why Should People Ask? 23 Top 10 Reasons Why You Should Ask 26 When Not to Ask 34 The Person You Want to Ask Is Going Through a Rough Time 34 You Are Not Ready or You Are Unsure of Your Ask 35 Your Ask Will Be Confusing 35 Asking Mantras That Will Serve You Well 36 The Quality of Your Life is Determined by the Quality Questions You Ask Yourself and Others 37 When You Ask for Money You Are Not Taking Something Away, You Are Giving an Opportunity 39 THE ASK Is a Conversation, Not a Confrontation 41 3 Why People Do Not Ask 43 The Top 15 Reasons Why People Do Not Ask 46 PART II How Should You Ask? 61 4 How to Be an Exceptional Asker 63 The 10 Essential Characteristics of an Exceptional Asker 65 Actions to Take before You Ask 73 Three Questions that Come before Any Ask 79 5 The 5-Step Foolproof Method for Any Ask 85 Know Exactly What You Want 88 Prepare the Conversation 90 Deliver with Confidence 92 Clarify What You Think You Heard 94 Plan Your Next Move at the Ask 98 THE ASK-It's Two Sentences and a Question 99 6 How to Keep Your Ask on Track 103 Was Your Ask Really an ASK? 105 Asking U-Turns 112 Asking Mistakes 120 Five Ways to Turn a Bad Ask into a Win 122 PART III What Can You Ask For? 133 7 THE ASK for Business-The Stories and the Lessons 135 Too Big to Learn 137 Pay Me What I'm Worth 143 8 THE ASK for Philanthropy-The Stories and the Lessons 151 So Close, Yet So Far 153 I Really Don't Know Anyone Who Could Support Us 159 9 THE ASK for Everyday Living-The Stories and The Lessons 165 Is This a Room, or Is This a Closet? 168 The Spender versus the Saver 171 10 The Hardest Asks You Will Ever Make 179 The Asks You Need to Make for Yourself 182 Laura's Story-The Hardest Asks I Have Ever Made 189 Conclusion 201 About the Author 205 Index 209

About the Author

LAURA FREDRICKS, JD, is the founder and CEO of The ASK (c). An attorney-turned- philanthropic advisor, she created her own class of personal empowerment with The ASK (c) approach to philanthropy, business, and life. A world-renowned fundraiser, consultant, educator, and speaker, she is the bestselling author of five books, including Money Wellness: Is Money Making You $ick?, and Winning Words for Raising Money.

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