About the Author

An auto enthusiast and advertising executive, Arthur W. Einstein, Jr., lives in Stuart, Florida.

Reviews

“an interesting history...a joy for automobile and advertising enthusiast alike...highly recommended”—Choice; “any Classic Car enthusiast with even a slight interest in Packard will be drawn to this book. It is a delight, covering the subject unlike any past effort I have seen”—Classic Car Club Bulletin; “who better than a car loving advertising executive to pen a book on the advertising history of the Packard Motor Car Company”—Antique Automobile; “filled with hundreds of the many special Packard newspaper and magazine advertisements...highly informative read”—Hemmings Classic Car; “full of insights into a specialized area of endeavor that people outside that profession are not normally privy to”—SpeedReaders; “[Einstein is] a hardcore automobile enthusiast, so his knowledge of advertising and how it related to selling Packard automobiles is both perceptive and highly informative...lavishly illustrated.... This is one book that Packard owners, collectors, and enthusiasts will surely want to read...you will find it very entertaining and revealing”—Hemmings Daily.