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Assortment and Merchandising Strategy


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About the Author

Constant Berkhout is the Owner & Founder of Rijnbrug Advies, a retail marketing and shopper insights consultancy. With a passion for retail and over 20 years of experience, Constant explores new ways to grow product categories and connect with shoppers. His consultancy has clients in Europe, the Middle East and Asia, including SPAR, Migros, Danone, GrandVision, JDE, Conagra, Sonos, and Novartis. Previously, Constant worked at Ahold Delhaize, P&G and PepsiCo. Having studied at the University of Groningen in the Netherlands, and obtained a Cum Laude Master of Science in Economics with a major in Marketing, Constant's curiosity and career has led him to travel across the world and live in the USA, Argentina and the UK. He is also the author of Retail Marketing Strategy, Delivering Shopper Delight (2016).

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