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Attracting Attention
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Table of Contents

Contents: Types of Attractions - Attraction Development - Promotion, Advertising, and Marketing - Media Relations - Social Media Marketing - Sales Promotions and Merchandising - Special Events - Guest Relations and Customer Service - Employee Relations - Crisis Communications - Social Responsibility and Sustainability - Suggested Readings - Attraction Fun Fact Sources.

About the Author

Andi Stein (PhD, University of Oregon) is Professor in the Department of Communications at California State University, Fullerton. She worked as a journalist and public relations practitioner for 16 years prior to becoming a professor. She is the author of Why we Love Disney: The Power of the Disney Brand (Peter Lang, 2011), and co-author of An Introduction to the Entertainment Industry (Peter Lang, 2009) and News Writing in a Multimedia World (2004).

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