/ Lead title In this encyclopaedic guide, Dr. William and Martha Sears draw from their vast experience as both medical professionals and parents to provide authoritative and comprehensive information on every aspect of infant care. / This book established the Sears' dominance of the US parenting market and has been completely anglicised for the UK. / Will be differentiated from the competition (Miriam Stoppard / Gina Ford) due to their much more holistic and sympathetic approach - attachment parenting is the new buzz word. / To receive full marketing and publicity support including: - Online promotion within the parenting section of i-village.com - Extensive publicity campaign including key parenting titles - Promotions with key childcare organisations and producers of baby products - Comprehensive online support including links with the author's website www askdrsears.com and the ThorsonsElement website. / Competition: What to Expect in The First Year - Arlene Eisnberg; Complete Baby & Childcare - Miriam Stoppard;
William Sears, M.D, and Martha Sears, R.N., are the paediatric experts on whom American parents rely for advice on all aspects of pregnancy, birth, childcare, and family nutrition. Dr. Sears was trained at Harvard Medical School's Children's Hospital and has practices paediatrics for more than thirty years. Martha Sears is a registered nurse, certified childbirth educator, and breast feeding consultant. The Sears have a Family Paediatric Practice in California.
'The authors of this comprehensive volume (who share their own parenting experience along the way) are assured and reassuring experts.' Publishers Weekly 'This is a timeless way of raising babies, with as much detail and practical information as any parent could want.' Steve Biddulph (author of Raising Boys) 'This book is a great primer for parents who want to understand attachment thinking, and apply it to their own parenting. It is written with a lightness of touch that makes it a pleasure to read.' Sue Gerhardt 'excellent (and hefty) resource' Amazon.com