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Bad Habits, Hard Choices
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About the Author

David Fell is a researcher, writer, presenter and activist in the field of sustainable economics. He is director and co-founder of the research and strategy consultancy Brook Lyndhurst David has a degree in economics from Cambridge University; 25 years' research and strategy experience for clients in the government, private and not-for-profit sectors; and was a founding Commissioner on the London Sustainable Development Commission.

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In this book David Fell locates taxation as a public good. Countries and wars have been started over taxes and there is, for most of us, an initial reluctance to accept more taxes. The case for taxes and negative taxes to improve public health is made in a clear and easily accessible style. He shows us how taxes can be introduced and met with public acceptance, and how to manage initial public perceptions of them as 'bad'; Martin Caraher, Professor of Food and Health Policy, Centre for Food Policy, City University London

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