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Bad Science
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Full of spleen, this will be a hilarious, invigorating and informative journey through the world of Bad Science. When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water, turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.' Dr Ben Goldacre is the author of the Bad Science column in the Guardian. This book will be about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments -- from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads. This book will help people to quantify their instincts -- that a lot of the so-called 'science' which appears in the media and in advertising is just wrong or misleading. It will be satirical and amusing -- exposing the ridiculous -- but it will also provide the reader with the facts they need. Full of spleen, this will be a hilarious, invigorating and informative journey through the world of Bad Science. Lead title / An informative and witty expose of the 'bad science' we are all subjected to in the daily media. / Ben Goldacre writes the 'Bad Science' column in the Guardian, which is one of the most popular columns in the paper, receiving hundreds of emails every week with tip-offs for stories. / www.badscience.net gets an average of 4,000 different users a day, with dozens of comments on each new post, and several thousand subscribers. / 'Bad Science' will also be a television series, written and presented by Ben Goldacre, to be broadcast on BBC 3. / Ben made Gillian McKeith drop the 'Dr'. / Competition: Freakonomics; Does Anything Eat Wasps; How Mumbo Jumbo Conquered the World.

About the Author

Ben Goldacre is a writer, broadcaster and medical doctor from the UK who is best known for his 'Bad Science' column in the Guardian newspaper, examining the claims of scaremongering journalists, quack health products, pseudoscientific cosmetics adverts, and evil multinational pharmaceutical corporations, as well as wider themes such as the medicalisation of everyday life and the psychology of irrational beliefs. He has a background in medicine and academia, trained in Oxford and London, works full time for the NHS, appears regularly on radio and TV, and has written for publications as diverse as Time Out, the British Medical Journal, New Statesman and The Lancet, as well as writing and presenting 'The Rise Of The Lifestyle Nutritionists' and 'The Power of Placebo' in 2008 on BBC Radio 4.

Reviews

'The most important book you'll read this year, and quite possibly the funniest.' Charlie Brooker 'Bad Science inroduces the basic scientific principles to help everyone to become an effective bullshit detector.' Sir Iain Chalmers, Founder of the Cochrane Library

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