Alex Bogusky is the chief creative insurgent at MDC Partners, the parent company of Crispin Porter + Bogusky advertising agency. He lives in Miami. John Winsor founded Victors & Spoils, the first ad agency built on crowdsourcing principles. He lives in Boulder, Colorado.
"Alex Bogusky and John Winsor are callign for a new holy alliance
in the crusade to make business more innovative and the world a
more interesting place. Baked In challenges us to break down the
silos between design and marketing and invite everybody in. It
gives us a peek into a future where as consumers, designers and
marketers we all get our hands dirty in the messy, creative process
of making new products and markets."- Tim Brown, CEO of IDEO
"As cogent and inspiring a plan for the future of marketing and
advertising as you could hope for--from two of the leading
practitioners of the age. Read it now, before everyone else has."-
Mark Earls, Author, Herd and Welcome to the Creative Age
"Everything's changing. The Old Order is no more. Welcome to The
Participation Economy. Welcome to the unreasonable power of
Creativity. Welcome to Baked In."- Kevin Roberts, Saatchi & Saatchi
Worldwide, CEO. Author, Lovemarks.
"If you want to understand the future of marketing, advertising and
product design, start here. Baked In provides essential insights
from two of the hottest minds in marketing today."- Chris Anderson,
Author, Free and The Long Tail.
"This book hit me like all great ideas hit me: it's profound, but
also so simple I wonder why someone hasn't already expressed the
idea. Alex and John--two ad guys--make the case that marketing and
advertising as we have known it is obsolete."- Brian Dunn, CEO Best
Buy
"With Baked In, Alex Bogusky and John Winsor recast the way people
will think about the integration of marketing and product design.
This is a provocative and compelling message, and vision for the
future."- Matt Jacobson, Head of Market Development, Facebook
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