Social media promotion through Author Daniel Gross’s 26k Twitter followers
Safra Foundation’s PR consultant and his team will work full-time on the biography publicity campaign.
Hold events at NIH Campus in Bethesda, home of the Edmond J. Safra Family Lodge. Possibly the Michael J. Fox Foundation for Parkinson’s Research – and, depending on his health, Michael J. Fox himself – to host an event and/or broadcast the news of the publication of this book.
Possible book talk/celebration at Edmond J. Safra Synagogues in Manhattan, Deal (NJ), Miami, and in Brooklyn. This will be among the largest Sephardic synagogues in North America (42,000 square feet, with a total capacity of 1,620 worshippers), serving the largest Sephardic community outside Israel.
Book talk in the Edmond J. Safra Hall at the Museum of Jewish Heritage in NYC (located on Edmond J. Safra Plaza).
Book talk at the Edmond J. Safra Center for Ethics at Harvard.
Event at the Synagogue Edmond J. Safra in Paris’s new European Center for Judaism (the headquarters of the French Jewish community).
Event at the Synagogue Edmond J. Safra in Monaco.
In Buenos Aires, event in the Edmond and Lily Safra Auditorium at the main Jewish community school.
In Jerusalem, an event can be organized at either the Israel Museum (Edmond and Lily Safra Fine Arts Wing) or in the Edmond J. Safra Auditorium at Yad Vashem, in addition to a potential event at the Jerusalem Municipality (located on Safra Square)
In Tel Aviv,an event can be hosted by the Edmond J. Safra Center for Ethics at Tel Aviv University (Israel’s largest university) and with studens and faculty invited
In Haifa, the University (home of the Edmond J. Safra Brain Research Center for the Study of Learning Disabilities) will be proud to host an event.
Five smaller events are also feasible, selected from the twenty-one Edmond J. Safra Synagogues in Israel with the most likelihood of drawing an English-speaking crowd: Shoham, Ramat Aviv, Ranana, Modiin and Petach Tikva.
Daniel Gross is one of the most widely-read writers on finance, economics, and business history. Over the past three decades, he has reported from more than thirty countries, covering everything from the dotcom boom to the global financial crisis and the Great Recession of 2008-2009. Gross worked as a reporter at The New Republic and Bloomberg News, wrote the Economic View column in The New York Times, and served as Slate's Moneybox columnist. At Newsweek, where he was a columnist and correspondent, he authored seven cover stories. He is a bestselling author of eight books, including Forbes Greatest Business Stories of All Time; Generations of Corning; Dumb Money: How America's Greatest Financial Minds Bankrupted the Nation; and Better, Stronger, Faster: The Myth of American Decline and the Rise of a New Economy. Gross was educated at Cornell University and holds an M.A. in American history from Harvard University. His great-grandparents immigrated to the United States from Aleppo and Damascus.
Edmond Safra's extraordinary life is one of the most fascinating
stories in modern finance, but the story runs much deeper than his
legendary success. A Banker's Journey captures the fullness of a
man whose mind for business and appetite for adventure was matched
only by his heart for giving and sense of responsibility to others.
His impact continues to be felt, and now the inspiring lessons from
his life will reach an even wider audience.
—Michael R. Bloomberg, founder of Bloomberg LP and Bloomberg
Philanthropies and Mayor of New York City, 2002-2013
Edmond J. Safra's remarkable story comes alive through the
extensive research of Daniel Gross. Safra's banking success made
him a public figure, but his generosity, dignity, and integrity are
what A Banker's Journey masterfully showcases as the qualities by
which he will be remembered.
—Bryan Burrough, co-author of Barbarians at the Gate and author of
Vendetta: American Express and the Smearing of Edmond Safra
Edmond Safra was a remarkable leader, builder, dreamer,
philanthropist, and financial services executive. I was honored to
know him and work closely with him for two decades. From the moment
I picked up Daniel Gross's book, I literally, and I say literally,
could not put it down. It was a fantastic journey through an
incredible life. Edmond always put his company, employees, and
depositors first. He cared deeply about this ‘extended family,' and
he always had their backs. Edmond was also very philanthropic, as
he supported a number of religious organizations. For any aspiring
business or community leader, this book is a must read. Edmond was
one of the most talented leaders I have ever been around, and our
world is a much better place because of him.
—Sandy Weill, Former Chairman and CEO of Citigroup
Daniel Gross's graceful and factual recounting of the life of the
great banker and philanthropist Edmond Safra is a joy to read, and
inspiring.
—Peggy Noonan, The Wall Street Journal
Most readers will know Edmond J. Safra as a towering banker who
helped define the modern economic era. Daniel Gross's vibrant
account will make them aware of Safra's open-handed humanitarian
instinct that stood in equal measure to his financial genius—an
instinct that continues ‘repairing the world' to this day. His
legacy of a deep and boundless commitment to family, faith and
generosity holds timeless lessons for us all, no matter what
journey we find ourselves on. Absorbing, highly-recommended
reading.
—Michael J. Fox
Anyone who knew my treasured friend Edmond Safra was keenly aware
that he was a remarkable person: thoughtful, welcoming,
intelligent. With this definitive account of his life, a broader
audience can marvel at his accomplishments, remember his enduring
contributions, and carry forward the lessons of a life lived with
purpose and humility.
—Elton John
This is an extraordinary book about a remarkable man. Edmond J.
Safra may be best known as an immensely successful global
financier, but he was a person of many significant qualities:
devoted to his family, his faith, and to the deep value of
education for individuals from many backgrounds. He gave generously
to several universities, and the story of his life is now told in
an exceptional way, with fine scholarly detail that makes vivid all
the humane aspects of this exceptional human being.
—Neil L. Rudenstine, President Emeritus, Harvard University
Commercial banking was Edmond's heritage and his consuming passion.
At an age when most of us were thinking about what college we'd
like to enter, he was sent out pretty much on his own to explore
business opportunities in both Europe and America. He built his
banks, made his money, and, not so incidentally, established his
name the old-fashioned way. But when it came to a decision, Edmond
could match any modern entrepreneur. Through it all, Edmond was
strongly motivated by a more personal responsibility that couldn't
be counted in numbers.
—Paul Volcker, Chair of the Federal Reserve (1979-1987)
The lessons to be learned from following Edmond Safra's career are
remarkable. He shaped a generation of young, serious, and brilliant
bankers, and this book is a can't-miss for those who are entering
the banking world.
—Leonard A. Lauder, Chairman Emeritus of The Estée Lauder Companies
Inc.
Edmond Safra's life and career were unique in many ways. A daring
entrepreneur and successful banker, he created an innovative,
prosperous, and respected financial network around the world. An
aesthete, collector, and great patron of the arts, he had an
inexhaustible curiosity that embraced many areas. As a
philanthropist, he left his mark on the 20th century by actively
committing himself to numerous causes with faith, attention, and
discipline. I am delighted that Daniel Gross's biography goes
through the different stages of Edmond's rich life and pays tribute
to an extraordinary man.
—Francois Pinault, founder of Kering and Artemis
Edmond Safra was a giant in the world of international finance. He
was a true financial pioneer, and learning from him helped guide me
as I was building my career. There is a lot to learn from reading
his biography for anyone interested in finance, whether you are
just starting out, or steeped in the profession.
—Henry Kravis, Co-Founder and Co-Executive Chairman, KKR
Upon meeting Edmond Safra for the first time fifty years ago I was
immediately struck by his complete and total dedication to the
safety and security of his bank's depositors and also by his deep
and sincere admiration of America as a land of opportunity.
Although many consider him to have been the greatest banker of the
20th century, he never lost his sense of modesty nor his belief
that success must be built upon trustworthiness and compassion.
This is a book that must be read.
—Arthur Levitt Jr., Chairman of the Securities and Exchange
Commission (1993-2001)
In the life of Edmond Safra, we see the brilliance, the creativity,
and most of all, the resilience of the Jewish people throughout
time. Faced with obstacle after obstacle including displacement,
prejudice, and more, my friend Edmond not only survived but
excelled—beyond the dreams of most people. This is an extraordinary
book about an extraordinary man. Now, future generations will learn
about Edmond, especially at a time when his form of integrity seems
to be in short supply.
—Ronald S. Lauder, President, World Jewish Congress
Edmond Safra was truly unique, founding four banks on three
continents—all of them successful. To start Republic National Bank
of New York and grow it into a thriving institution in one of the
world's most competitive markets was an extraordinary achievement,
and he repeated this success again and again around the world. He
was the rare combination of conservative banker and brilliant,
thoughtful risk-taker. Edmond cared deeply for his staff and his
clients, and, perhaps above all, he changed the lives of millions
of people through the help he gave to schools, hospitals, and other
causes. He was inspirational and an example to us all, and I am
delighted that his story is finally being told.
—Sir John Bond, Group Chairman HSBC Holdings (1998-2006)
He is like a tree planted beside the streams of water which yields
its fruit in season whose leaves shall not fade. in all that he
does he prospers. These words from Psalm 1:3, carved in stone at
Somerset House, are displayed in honor of Edmond. His philanthropy
to many institutions and good causes across the world were achieved
by this modest, sensitive and extraordinary man, primus inter pares
in the generation of Sephardic Jews who left the Middle East after
the Second World War, to establish themselves with immense success
in the wider world as men of business.
Edmond used his exceptional talents to create and build banking
businesses which spanned more than thirty countries across the
globe; in addition, he inherited from his parents a sense of duty
and obligation to the Jewish community who were to him an extended
family. The range of support he gave to his people and the wide
range of institutions is beyond belief—and at the same time, in
addition to his commercial success and his prodigious generosity,
he was able, helped at all times by his wife Lily, to become a
connoisseur and collector of fine arts of extraordinary
quality.
It is timely that a book is now being published to describe the
achievements of this brilliant man whose personality and character
touched all of us who were fortunate enough to have known and
admired him. Edmond's remarkable life will now be recorded and
celebrated by future generations. The sadness is of a life
tragically lost to us at too young an age, but this book will
enable us to make the life of Edmond imperishable in our memory. It
is a remarkable story which will be an example to us all.
—Lord Jacob Rothschild
Extensively researched, and engagingly written…Gross's biography is
an important contribution to the study of the Lebanese Jewish
diaspora, one that is sure to find many readers among its
descendants throughout the Americas, Europe, and Israel, and among
others interested in economic and financial history.
—Sephardic Horizons
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