About the Author

Professor Damian Hughes combines his practical and academic background within sport, organisation and change psychology to work as a trusted adviser to business, education and sporting elite, specialising in the creation of high-performance cultures. He is the author of The Five Steps to a Winning Mindset.

Reviews

A powerful book on the important principles of creating a high-performing culture. -- Eddie Jones, England Rugby Union Head Coach
Barcelona FC is famed for its winning culture. Damian's book unravels what that means and gives us pointers to adopt such a philosophy in our daily lives. A winning read. -- Guillem Balague
Does culture create competitive advantage? Case closed in this compelling analysis of sporting success. Read it. -- James Kerr, author of Legacy
Damian's book describes for everyone the importance of not just any culture but certain types of culture, consistently applied, in driving sustainable performance. In these disruptive times, building a winning culture has never been more important nor Damian's book more valuable. -- John Amaechi OBE
The importance of culture cannot be overstated within elite sporting environments. Damian's book offers fascinating insights how these can be implemented within your own world. -- Nick Cox, Academy Operations Manager, Manchester United Football Club

The final frontier in sports, and in business, is something that can't be quantified: the power of a positive culture. In The Barcelona Way, Damian Hughes has pulled off an audacious feat. He not only lifts the veil on Barcelona, he establishes a direct connection between its unique chemistry and its world-conquering success."
Barcelona became a sensation right before our eyes, which makes it difficult to appreciate its true place in history. With riveting stories, well-told science and original thinking, Damian Hughes has lifted the veil on this team's exceptional culture and how that culture helped it become one of history's greatest teams.
Barcelona's astonishing, peerless success has been celebrated in dozens of books, but this is the one we've all been waiting for. In The Barcelona Way, Damian Hughes uses a blend of storytelling and science to tackle the most essential question: What can this team teach us about the power of a positive culture?

-- Sam Walker, author of The Captain Class
From the preface, 'The true evidence of a culture is how people behave when no one is watching.' You know this is so true for all truly high performance teams/organisations but so difficult to sustain long term. Damian has got under the skin of the very best & gives great insight in how this can be achieved in any walk of life. If you really want to develop a long term cultural change, this is a great starting point. -- Grant Downie OBE, Head of Performance services Manchester City Football Club Academy
The importance of creating a high performing culture is essential for any leader. Damian's excellent book offers the blueprint to do this. I would encourage you read this. -- Steve McClaren