Introduction. How to get the most out of this book. Just imagine if it were possible: Observations; Thoughts; Referencing. Common sense is needed: Empathy; Profiles; Themes; Character. Explore and have fun!: Materials; Fun; Communication; Product language. Sensory issues: DNA; Added values; Conflicts; Emotions. Development of an idea: Critical analysis; Ability to change; Idea development; Visual noise. Blue sky or reality?: Experiences; Responsibility; Projects. Conclusion. Glossary. Further resources. Contacts and credits. Acknowledgements.
David Bramston is an industrial designer and has presented work worldwide. David is the subject leader for product design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.
"This book is a fantastic resource for foundation level design classes. I thought the text was incredibly well laid out and written. I know my students got a lot from the information, text, images and design." Daniel Graham, Georgetown College, USA. "This book is highly relevant and well designed ... this book would be an obvious choice for one of the introductory courses. The images are clear and easy to understand. The overall layout seems very well done." Debra Satterfield, Iowa State University, USA.