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Basics Product Design 01

Where do great ideas come from? Linus Pauling said, "The way to get good ideas is to get lots of ideas, and throw the bad ones away." Easy to say when your ideas have won the Nobel Prize--twice! How can the rest of us follow Pauling's advice? Basics Product Design: Idea Searching lays out the steps--starting with "Question convention." Why is something done the way it's done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old. Learn to think smarter with Basics Product Design: Idea Searching.
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Table of Contents

Introduction. How to get the most out of this book. Just imagine if it were possible: Observations; Thoughts; Referencing. Common sense is needed: Empathy; Profiles; Themes; Character. Explore and have fun!: Materials; Fun; Communication; Product language. Sensory issues: DNA; Added values; Conflicts; Emotions. Development of an idea: Critical analysis; Ability to change; Idea development; Visual noise. Blue sky or reality?: Experiences; Responsibility; Projects. Conclusion. Glossary. Further resources. Contacts and credits. Acknowledgements.

About the Author

David Bramston is an industrial designer and has presented work worldwide. David is the subject leader for product design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.


"This book is a fantastic resource for foundation level design classes. I thought the text was incredibly well laid out and written. I know my students got a lot from the information, text, images and design." Daniel Graham, Georgetown College, USA. "This book is highly relevant and well designed ... this book would be an obvious choice for one of the introductory courses. The images are clear and easy to understand. The overall layout seems very well done." Debra Satterfield, Iowa State University, USA.

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