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Introduction. How to get the most out of this book. Speaking visually: Inspiration; Absent-minded innovation; Sketching; Cross-discipline influences. Emotional responses: Emotional thinking; Energy and passion. Seeing the gap: Stories; Ethical design; Shadowing; Mimicry and meaning. Talking aesthetically: Unusual approaches; Skins; Disguise; Characteristics. Taming the thought: Targeting you!; Irrational thinking; Expressing fun; Interactive play. Performing: Theatre; Statistics; An interview with John O'Leary. Projects. Conclusion. Glossary. Further resources. Contacts. Acknowledgements. Working with ethics.
David Bramston is an industrial designer and has presented work worldwide. David is the subject leader for product design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.
"Very good coverage of the subject with a good mix of informative text and images." Steve Harris, Anglia Ruskin University, UK. "Visually pleasing ... A book for inspiration and dipping in and out of". Lynsey Plockyn, University of Portsmouth, UK. "The book has pertinent information and relevant visuals which have been very useful in delivery of my subject. The book has been very effective in making students understand the subject relevance in a real world context." Usha Narasimhan, National Institute of Fashion Technology, India.