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Basics Product Design

New or Used: 22 copies from $43.11
"Basics Product Design: Visual Conversations" introduces design students to the art of communication in product design. David Bramston explains the process of translation from rough concept to fully-realised production. It emphasizes the importance of simplicity in creating effective sketches; examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes. "Basics Product Design: Visual Conversations" puts design theory into a real-world context with beautiful examples and case studies from some of the worlds leading designers. The title comprises a comprehensive introduction to the language of product design.
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Table of Contents

Introduction. How to get the most out of this book. Speaking visually: Inspiration; Absent-minded innovation; Sketching; Cross-discipline influences. Emotional responses: Emotional thinking; Energy and passion. Seeing the gap: Stories; Ethical design; Shadowing; Mimicry and meaning. Talking aesthetically: Unusual approaches; Skins; Disguise; Characteristics. Taming the thought: Targeting you!; Irrational thinking; Expressing fun; Interactive play. Performing: Theatre; Statistics; An interview with John O'Leary. Projects. Conclusion. Glossary. Further resources. Contacts. Acknowledgements. Working with ethics.

About the Author

David Bramston is an industrial designer and has presented work worldwide. David is the subject leader for product design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.


"Very good coverage of the subject with a good mix of informative text and images." Steve Harris, Anglia Ruskin University, UK. "Visually pleasing ... A book for inspiration and dipping in and out of". Lynsey Plockyn, University of Portsmouth, UK. "The book has pertinent information and relevant visuals which have been very useful in delivery of my subject. The book has been very effective in making students understand the subject relevance in a real world context." Usha Narasimhan, National Institute of Fashion Technology, India.

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