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Basics Typography 02
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Table of Contents

Contents. Introduction. Understanding type: Defining Typography; Design task 1 - Looking at type; The language of typography. Preparing to use type: Understanding the design problem; Planning your work; Grid systems; Design task 2 - Find the grid. Working with type: Selecting typefaces; Typography in layouts; The typographic area; Type arrangement; Pure type; Type and image; Type as image; Creating hierarchy; Legibility and readability; Design task 3 - Creating a simple poster. Detailing typography: Type specifics; Fine-tuning type; Design task 4 - Spaced out; Practising typographic etiquette. Typography and technology today: Type and appropriate software. Conclusion. Bibliography. Glossary. Index. Acknowledgements and credits. Working with ethics.

Promotional Information

Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.

About the Author

Michael Harkins has worked as a director within a graphic design company and has had work published and exhibited nationally. He is currently course leader for MA Graphic Design at the University of Portsmouth, UK, and a Fellow of the Higher Education Academy.

Reviews

Harkins offers exercises to sharpen the reader's awareness of typographic issues. Many creative disciplines involve typography; web developers, graphic designers, game developers, and filmmakers all must use it in their work. A solid understanding of it can even improve a mundane business letter or blog post. Harkins's guide has wide appeal, but it will be especially helpful to beginner and intermediate design students. * Library Journal, December 2011 *
This book covers much more than many other typography books available by contextualising the practical side of typography. With a planning section that even covers book binding techniques, this book becomes much more than a theoretical research tool and is as effective as a practical guide as anything else. This sets it apart from similar publications on the market. The chosen images that support the text are refreshing in that the use of over-familiar examples that you see time and time again in other books on typography, and graphic design in general, have largely been avoided. * Nigel Ball, University Campus Suffolk, UK *
Great book with contextual explanations and examples of applied practice. There are many typography books aimed at students but this one stands apart as having both in depth and meaningful information and also being presented clearly and in an easy to access manner. * Eloise Parrack, Winchester School of Art, UK *
Harkins's guide has wide appeal, but it will be especially helpful to beginner and intermediate design students. * Library Journal, December 2011 *

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