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Beam, Straight Up


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Table of Contents

Prologue ix Foreword Kid Rock xi Chapter 1 A Little History 1 Chapter 2 A Kentucky Boyhood 23 Chapter 3 Booker: Yes, Sir. 49 Chapter 4 College Man 71 Chapter 5 Starting Out 87 Chapter 6 The Making of a Bourbon Ambassador 101 Chapter 7 Road Warrior 115 Chapter 8 The World Isn?t As Big As I Thought 129 Chapter 9 Bourbon and Change 143 Chapter 10 The Beam Way: How to Build a Company That Lasts 155 Chapter 11 Home 169 Appendix 177 Cocktails 177 Hangover Cure 182 Cooking with Bourbon 182 Acknowledgments 193 Index 195

About the Author

FRED NOE is the great-grandson of the legendary distiller, Jim Beam, as well as Beam Inc.'s Global Brand Ambassador and Master Distiller. He is the seventh-generation distilling Beam. JIM KOKORIS is a longtime family friend, spokesperson, and publicist for the Beams. He is also the author of three novels: The Rich Part of Life , Sister North , and The Pursuit of Other Interests.

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