About the Author

Bear Newman is a digital marketing entrepreneur who has partnered with dozens of companies over the past 15 years to build revenue consistent with themes found in The Bear Fox Principle. Through his focus, strategy, consistency, and commitment to excellence, Bear has helped these companies sharpen their online marketing into a valuable tool for growth. Glen Moore, MBA, has over 20 years' experience leading brand management teams for small start-ups and large international organizations. He is classically trained in marketing with a command of traditional and digital marketing strategy. Glen focuses on helping businesses build revenue and profitability by implementing consumer-focused, ROI-driven strategies.