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Beating the Commodity Trap


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Table of Contents

Chapter 1: The Three Commodity Traps: From Diamonds to Glass Chapter 2: The Deterioration Trap How to use market power to beat the low-end competitors Chapter 3: The Proliferation Trap How to manage multiple threats to your competitive position Chapter 4: The Escalation Trap How to manage escalating competition while prices fall Chapter 5: The Diamond in the Rough How to keep finding your best competitive position as market dynamics change. Appendix: Tips for Doing Price-Benefit Analysis

About the Author

Richard D'Aveni is Professor of Strategic Management at Tuck School of Business at Dartmouth. He is the author of multiple books including Hypercompetition and has written for various journals and magazines including HBR, MIT Review, and Sloan Mgmt Review.

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