Table of Contents

Introduction.

Part I: Shaping Up to Be a Personal Trainer.

Chapter 1: Personal Training 101: Do You Have What It Takes?

Chapter 2: Getting Certified.

Chapter 3: Practicing Your Art.

Chapter 4: Planning Your Start.

Part II: Being a Successful Personal Trainer.

Chapter 5: Creating Your Business Plan.

Chapter 6: Setting Up Shop.

Chapter 7: Developing Sound Business Practices.

Chapter 8: Flexing Your Marketing Muscles.

Chapter 9: Retaining Your Clientele.

Part III: Putting the Personal into Personal Training.

Chapter 10: Getting to Know You: Performing Initial Consultations.

Chapter 11: The First Session: Performing the Fitness Assessment.

Chapter 12: Before We Meet Again: Planning the Program.

Chapter 13: The Second Session: Taking Your Client through the First Workout.

Chapter 14: Teaching Your Beginning Client Beginning Exercises.

Chapter 15: Taking Your Client to the Next Level.

Part IV: Growing Your Personal Training Business.

Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow.

Chapter 17: Hiring Additional Staff.

Chapter 18: Building Your Business Culture.

Part V: The Part of Tens.

Chapter 19: Ten Great Ways to Expand Your Services.

Chapter 20: Ten Essential Pieces of Equipment.

Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be.

Appendix: Resources.

Index.

About the Author

Melyssa St. Michael is a renowned fitness expert who appears on national news channels and has been interviewed for major publications.

Linda Formichelli writes for Men’s Fitness, Muscle Media, and other magazines.

Reviews

“…This non-nonsense book covers every conceivable aspect of the personal-training industry…straightforward, informative and easy to read…” (Muscle & Fitness, March 2005)